Do you need to motivate and retain your employees? Build community with customers or stakeholders? Establish relationships with prospective customers?
Newsletters are a proven way of doing all these things—but only when they're done right.
In a world of cookie-cutter templated designs and AI-generated copy, newsletters get ignored because your people don't perceive them to be valuable.
At Custom Creative, we believe you deserve a newsletter that is as unique as your organization—one that's custom crafted to meet your challenges by connecting with your people in an engaging way.
That's where we come in.
We have been helping companies and organizations across Canada and around the world tell their stories for more than 40 years, and we remain at the cutting edge of our industry.
We begin by working with you to create a communications strategy to meet your goals.
We then create a newsletter designed specifically to deliver and execute that strategy.
We interview YOUR people and tell YOUR stories while keeping your goals and bottom line in focus.
Each of our packages begins with in-depth interviews with your management team. We work with you to identify challenges and goals and design a newsletter tailor-made to address your needs. Deliverables include:
• Strategic Consultation
• Newsletter Communications Plan
• Design – including name, the masthead, and visual guidelines in line with your existing brand identity
The length and frequency of your newsletter will be dictated by your organization, its particular audience, and its unique objectives.
• Monthly
• Approx. 1500 words/issue
• 1500 words total
• Biweekly
• Approx. 1500 words/issue
• 3000 words total
• Weekly
• Approx. 1000 words/issue
• 4000 words total
