In last week’s blog, I outlined five reasons newsletters area great way to retain, motivate, and engage employees. This week I want to look at why bringing in specialists (cough, cough) to produce your organization’s newsletter is both cost-effective and creates a better product.
Bringing in an outsider with a “fresh set of eyes” is essential. They can work with your senior leadership to produce a communications strategy that supports the strategic plan, frankly assess the state of your workplace, free of bias, and bring curiosity and creativity in ferreting out compelling stories.
First, the most powerful thing about bringing in an outside consultant is they become a trusted confidant to senior leaders.
They can freely share their concerns about the organization without worrying about internal politics. The consultant can offer objective feedback and propose constructive communications tactics to support them.
Here are four other reasons why outsourcing your newsletter is the right thing to do.
It allows you to focus on what you do best
As an HR leader, your time is valuable and should be spent on strategic initiatives that drive growth and innovation. Outsourcing your newsletter production allows you to focus on what you do best — running your business. With a team of experienced professionals handling your newsletter, you can be confident that your communications are in good hands, freeing up time and resources that can be redirected toward other vital aspects of your role.
It provides access to a wealth of expertise and resources
Newsletters require diverse skills, including writing, editing, design, and distribution. By outsourcing, you gain access to a team of experts with a wide range of skills and experience who can work together to produce high-quality newsletters that engage and inform your employees. In addition, outsourcing provides access to a range of resources you may not have in-house, such as specialized software, design tools, and marketing platforms.
It saves money in the long run
While it may seem like an additional cost initially, outsourcing your newsletter production can be more cost-effective than doing it in-house. Hiring a full-time employee or even a part-time contractor to manage your newsletter production can be expensive and often requires additional resources such as office space, equipment, and training. By outsourcing, you only pay for the services you need without any overhead costs that come with hiring an employee.
It yields better results
Newsletters are a critical tool for employee engagement and communication. With a team of experts handling your newsletter production, you can be confident that your communications are on-point and engaging, leading to better engagement and communication within your organization. Your employees will appreciate the professional and engaging newsletters they receive, which can lead to higher levels of engagement, morale, and productivity.
Now, I know I am not exactly an unbiased reporter on outsourcing your newsletter, but trust me, it works. I have seen that in many industries in both the public and the private sector.
I’d love to tell you more. Shall we connect?
